Asnières-sur-Seine has begun a project to redevelop a plot of land previously occupied by Unilever on the banks of the Seine, at the eastern edge of the town.
The objective is to create a large mixed-use area known as a Zone d'Aménagement Concerté (ZAC) served by several major road routes and the RER C commuter line via Les Grésillons station.
The reclassification of industrial wasteland in this zone marked the start of the Asnières urban regeneration campaign, with development of other sections bordering the ZAC planned in the future.
In 2005, Eiffage Aménagement was named developer for the Bords de Seine mixed-use zone in Asnières-sur-Seine. The application for the proposed development and the new urban development plan were approved the same year.
The proposal aimed to boost business in the neighbourhood and promote urban and social diversity to accommodate 2,500 new inhabitants and as many employees.
The environmental standards of the plan were ambitious and included clean-up operations, the creation of green spaces and footprint reduction.
Architects Christian Marina and Jean-Jacques Ory conceived a design able to promote diversity within a contemporary and seamless environment.
The new neighbourhood development was delivered in three phases between 2009 and 2016, built around a central walkway and public park:
143,000 m² total surface area,
1,000 housing units (25% social housing),
73,000 m² office space,
1,500 m² retail space,
1,000 m² for local crafts,
other services (day nursery, school, sports facilities, clubs and associations).